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How to get customers to start – 12 ways

How to get customers for a startup? This question is asked by everyone who is just starting a business. Getting your first orders is the biggest challenge for a new company – but with proven measures you can get off to a fast and successful start. Here are 12 methods that have brought us real results – without a big budget, but with a lot of commitment.

1. cooperation with competitors

  • We contacted companies in the same industry.
  • We offered to help with excess orders.
  • We made appointments and built relationships.

💡 Competition is not the enemy. It is often the best partner.

2. local announcements

  • We published ads in popular regional sites.
  • We created many variants with different descriptions.
  • We refreshed them every month.
  • Sometimes we took out distinctions.

3. website and landing pages

  • We created a simple website (WordPress) up to £1,000 or on our own.
  • Each service had a separate sub-page with a key phrase.
  • We adjusted the loading speed (Google Lighthouse).
  • We tested the site’s performance on the phone.

4 Google My Business profile

  • We filled in the full details: name, description, hours.
  • We added keywords in the description.
  • We published real photos.
  • We verified the correctness of the location.

5. SEO blog with articles

  • Each article focused on one key phrase.
  • Minimum 600 words, photos, well-described ALTs.
  • The file names contained keywords.
  • To start, we used free stock.
  • The articles included calls to action (CTAs).

6. social media

  • We have set up profiles on FB, IG, TikTok, YouTube.
  • We showed ourselves, our work, behind the scenes.
  • Regularity: a minimum of 1 fast per week.
  • We asked friends to share.

7. post on private profile

  • We informed friends what we were doing.
  • We asked them to pass on.
  • Sincerity and authenticity worked best.

8. Facebook Ads (advertising)

  • We created contact forms (Lead Ads).
  • We showed the effects and reported on the launch.
  • We selected target groups (location, interests).
  • Low budget, but regular activities.

9. Google Ads

  • Conversion-oriented text ads.
  • Focus on “hot” words (e.g., “equipment repair Gdansk”).
  • Sometimes we outsourced to freelancers.
  • We analyzed the results and optimized.

10. external articles and forums

  • We shared content on industry blogs and forums.
  • We wrote commentaries and case studies with results.
  • We showed “before and after” examples.

11. YouTube – education and trust

  • We recorded videos of the work process.
  • We showed mistakes and ways to fix them.
  • We have built trust and visibility.
  • The videos contained key phrases in the titles and descriptions.

12. delegation of tasks

  • We gave away time-consuming tasks (graphics, ads, SEO).
  • We focused on what we are best at.
  • Good specialists are an investment that pays off.

👉 Need help creating a website, advertising or strategy? Write what you do – I will suggest what will work best for you. 🌐 avsievich.eu – my website.